From the shores of Southern Italy to the plains of Australia, Etro took us on an epic journey of signature style checks and paisleys richly tailored for the classic fashionisto’s needs. Up beat Scottish pipes followed by gripping didgeridoos set the mood for elegant combinations as we’ve grown to expect from this family where creativity flows in every member’s vains. Not afraid to break with any design rule, bearded balding men were effortlessly dressed and set to walk the stage alongside cleancut younger models with many of life’s lessons yet to learn. Clearly Etro targets a wide range of men offering bolder combinations as well as toned down versions of their often flamboyant style. The family prides itself on its beautiful and bold execution of craftsmanship, as shown to the international audience as they all took a trip down the runway in suits strikingly decorated with measure tapes, needles and pins. Exciting still!
Text: Koen Eeckhout