YMC Fall Winter 2013-14

The first show I saw on day 2 of London Collections and for me, a brand to discover. Once again, we’re going back to the 90’s (trend!). For Fall Winter 2013-14, YMC (short for You Must Create) goes back to the era in which it launched. The collection captures the spirit of post-punk, with elements like DIY-style zippers on trousers, leather jackets, the omnipresence of black and berets. Together with both American and British classics, creative directors, Fraser Moss and Jimmy Collins, create a collection that ran from grown-up to youthful seamlessness.

YMC Fall Winter 2013-14

YMC Fall Winter 2013-14

YMC Fall Winter 2013-14

YMC Fall Winter 2013-14

YMC Fall Winter 2013-14

YMC Fall Winter 2013-14

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