Another year, another Campari calendar… and yesterday my friend Mari and I went to the launch event of the new calendar in the Visionnaire Design Gallery in Milan.
Entitled ‘It’s the end of the world, baby!’, the 2012 calendar takes its inspiration from the buzz around the prediction that, according to the ancient Mayan culture, the world as we know will end on the 21st of December 2012. Campari’s answer to this ‘gloomy’ imaginary is to react, in an energetic and positive way, without compromises, in countertendency with the main stream. Campari takes a positive look at intriguing theories, and presents them visually in a series of powerful photos starring Hollywood actress and supermodel, Milla Jovovich. One of the most interesting protagonists in international photography, Dimitri Daniloff, shot the calendar for its 13th edition.
It was the first time I saw Milla Jovovich and I must say the 36-year-old supermodel is still looking amazing! Milla, head-to-toe in Prada, was all smiles during the whole event. And together with her we did an early toast to the new year… with Campari, of course! Cheers!